Explore the video provided and reflect on the themes and questions above reflection on how you would curate your social media with a critical public audience.
It is oriented to the individual needs of the audience, hoping that they will be more involved in the event and experience new ideas. The open interactive features of new media are conducive to two-way communication between the public and attract public participation and interaction, and seek to meet the needs of the audience in the form and content of archival cultural products and services.
Set up the view of customer-first service. Compared with the traditional marketing strategy, the new media marketing method pays more attention to customer satisfaction, because the emotional satisfaction of users is the life of information marketing. In order to improve the present situation of archival culture work, it is necessary to change the traditional passive service concept, not only adhere to the traditional customer-oriented marketing mode but also establish a new media marketing service consciousness guided by the needs of the audience.
Identify the risks and benefits of engaging with a public audience in a media space- what are the risks for a public figure or person in a position of trust (educator, lawyer, government official)?
Benefit： First of all, being a public figure can give people great fame and recognition. Whether in the entertainment industry or in daily life, stars can attract a lot of attention and adoration. In addition, it means that you can obtain huge wealth. They often earn much more than ordinary people and can earn huge sums of money by appearing in movies, TV series, commercials, concerts, etc.
Risk: First, being a public figure means losing privacy. Whether it is work or life, every move will be watched and commented on, and even some private things will be exposed. Being a star also takes a lot of pressure. In addition to maintaining a perfect appearance and image, you also need to perform well on stage or screen, otherwise, you may be criticized and criticized by the audience and the media. In addition, becoming a star will also face some hidden risks, such as being subjected to malicious attacks and cyber violence on social media, or being implicated as a spokesperson for some bad businesses. Besides, there are some other disadvantages to being a star. For example, becoming a star also means facing a lot of work and pressure, and even being away from family and friends for a long time. In addition, becoming a star may also be forced you to work with people you don’t like, or be misinterpreted and misunderstood by the media, which will bring great distress and pain to the star.
How to best address negative replies and critiques reflective of your personal values and employer’s social media policy?
When reflecting on your personal values and your employer’s social media policy is subject to negative responses and criticism, you need to calmly deal with the public opinion incident, and appropriately conduct positive publicity to create a good public opinion space. When dealing with public opinion, the treatment should be humanized and rational, do not use a tough and arrogant way to make a statement, and do not try to pit the media and the public, this will only stimulate greater resistance, and loss of more interest. As the protagonist of public opinion, we should actively take responsibility, take the initiative to communicate with the news media, and immediately take measures to analyze public opinion and solve the corresponding problems. When you are confused about online public opinion, you can find a third-party team to help you deal with public opinion and confirm it with authority.
I totally agree that social media posts by public figures are hugely influential. But their postings can also be leading or even false content. For example, abusers disguise themselves as victims, use social media to spread rumors, etc. It is crucial to distinguish the truth of these messages. Do you think there is a good way to distinguish the authenticity of such messages?